...Creativity is taste for exploration and communication like a diary. But if there's no research and no content, communication as architecture is pure academy, and can even become a lie.
Renzo Piano
Certainly creativity can be trained, and this applies to creativity in general, not just for applied creativity for advertising. I would pay alot of attention to the choice of "gyms". Seminars on creativity, function, updates knowledge. Be careful of tendencies, of shortcuts, and the hyper technical. Often only mask to hide "no ideas". The best seminar of creativity is life: there is nothing more innovative, surprising or transgressive.
Annamaria Testa
A trick for creativity? A good indian tea with ginger and cinnamon helps but it is above all the desire, urgency the need to create and communicate that moves. As "sushi boy" says in the fairytale, the secret ingredient of soup is hunger.
Maurizio Turchet
Creativity is there, always, just remove the obstacles that don't permit freedom so, I feel like "one" who removes obstacles.
Gianni Sassi
Creativity is a "surplus" of intelligence and sensitivity, it is the possibility that rests between the brain and the heart.
Oliviero Toscani
Art is a pure veil.
Alda Merini
My work speaks to me and not vice-versa.
Lorenzo Mattotti
Forms are built and accomplished when we are unsure of our cultural identity and lists are accumulated, when faced with a series of disconnected phenomena, inside it seeks its identity.
Umberto Eco
If Politics doesn't decide for beauty creativity does not emerge..
Massimo Cacciari